About Us





Hema is a social, rural and development research expert, published author, and entrepreneur, with over 25 years of research experience. She has a Postgraduate Diploma in Business Administration (PGDBA) from the Indian Institute of Management Ahmedabad, and a bachelor’s degree in Economics from St. Xavier’s College, Gujarat University.

Over the course of a rich career, she has led a wide variety of social and rural research projects across the length and breadth of India, and in countries in all corners of the world.. read more...


Books and papers published

  • Diarrhoea in Rural India - Vision Books, 1988

  • The Rural Private Practitioner - Oxford University Press, 1995
      - Both these were co-authored with Dr. Jon Rohde, who was the UNICEF
         Representative to India.

  • Contributed a chapter to “Safe and Effective Use of Crop Protection Products in Developing Countries”, CABI Publishing, UK.

  • Reaching Women: A Study of Unmet Need in Uttar Pradesh, India. Hema Viswanathan, Sona Godfrey, and Nancy Yinger. 1998. Washington, DC: International Centre for Research on Women. AIDS Vaccine Trials – International

  • AIDS Vaccine Institute, New York

  • Immunization - The Effect of Maternal Knowledge and Attitudes on Immunization Coverage. Jon E. Rohde, H. Viswanathan. Indian Journal of Community Medicine, Oct-Dec 1990

  • Perceptual mapping of service providers and contraceptive methods in Uttar Pradesh, India. Storey D; Chhabra S; Viswanathan H; Baltimore, Maryland, Johns Hopkins School of Public Health, Center for Communication Programs, Population Communication Services, 1995 Apr.

  • Contributed a chapter titled ‘Being a Woman in Rural India’ to “Women’s Global Health and Human Rights”. Published by Jones and Bartlett. Edited by Padmini Murthy and Clyde Lanford Smith - 2009

Papers presented

  • ESOMAR – Stockholm 1987

  • ICORT III in Washington DC, 1988

  • The Fourth Asian Congress on Diarrhea and Dehydration, Colombo, 1987

  • Unmet need for contraceptives - ICRW meeting in Washington, 1997

  • Presented a paper on the Rural Private Practitioner at a seminar titled “A Vision for India’s Health System”, New Delhi, November 2001, organized by the World Bank and the Government of India

  • Presented a paper on the Private Providers of Healthcare at a seminar organized by the World Bank and the Government of India to discuss Health Of The Poor In Urban India, New Delhi, July 2002

  • Chaired a session on at the workshop titled ‘“Making Services Work for Poor People” in preparation of World Bank’s World Development Report 2004 in Berlin, July 2002.

Positions held

  • Founder and VP - Social & Rural Research Institute (SRI) - A division of IMRB International in Delhi, India

  • Country Manager and SVP - Probe Qualitative Research (PQR) - IMRB International

  • Member of the Lok Seva Sanchar Samiti, an advisory group to the government of India on public service communication. 1992-1997

  • Member - HP Labs Advisory Committee - 1998 - 2000

  • Member of the International Steering Committee for the study on ‘Safe and effective use of Crop Protection Products’ for the Novartis Foundation for Developing Countries, 1993 - 1999

  • Has taught market research at the Mudra Institute of Communications Ahmedabad (MICA) for several years, and other institutes including the IIM-Ahmedabad.


  • Independent Director, Swadhaar (a micro-finance company).

  • Global Market Research Director, Baird’s CMC, UK.




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